Joseph Huff, Head of Marketing | ZEISS Microscopy

CEO, Founder, and proud member and connector in the Medtech ecosystem. As CEO of LSI, a global healthcare market research and advisory firm, I support startups, investors, strategics, and professional service companies by providing independent market data/insights to help inform their decisions. I aim to leverage my deep network to connect investors with innovators tackling the world's biggest healthcare challenges. Proud to be the Founder of the US and European Emerging Medtech Summit events which have become the go-to investment & partnering conferences in Medtech. I've managed over 200 consulting and due diligence engagements with companies such as J&J, Medtronic, Abbott, Siemens Healthineers, General Electric, amongst others. Proud and honored to serve as a Board Advisor to several early/growth-stage companies and to advise private investors, family offices, PE firms, and SPACs to identify new opportunities in healthcare.

Since I was young I have always had an interest in how things worked. Both from a mechanical/science driven point of view, and also how companies decide which solutions to make and how to sell those solutions to meet market demand. This interest is what has developed/lead/guided my career development leading to my current function as the Head of Marketing for North America for Carl Zeiss Microscopy.

My strongest motivating factor for when taking a marketing leadership position is the combination of technical understanding along with the market orientation skill set that are required to effectively drive demand in the research space. At ZEISS Microscopy, market orientation requires taking both a holistic view of the market to determine customer needs and priorities but also partnering with across the global and regional organizations to ensure solutions are positioned/presented in a customer-oriented fashion. Ultimately, understanding the NA microscopy market and our business needs require comprehensive marketing plan development and execution across our buyers journey to generate the right demand.

I am always interested in discussing with researchers or industry partners about research microscopy opportunities in North America.