Proximie | Nadine Hachach-Haram, Founder & CEO
(Transcription)
Nadime Hachach Haram 0:00
My name is Nadine Hachach-Haram, I'm the founder and CEO of proximity. And I'm also reconstructive surgeon by training. And I know we've heard a lot of sessions today about the future of surgery, the future of training, and I hope to really add to that, but perhaps a different lens. So I trained for over 10 years in reconstructive plastic surgery and for for far too long, I saw those challenges that we face in surgery firsthand. The operating room, which is often the hospital's most expensive asset, is analog. It's an digitized, we don't capture knowledge or data in any meaningful way. And it's truly about a moment in time. And there's so many reasons why that creates challenges. But fundamentally, when it comes down to patience, it introduces variability in care. And I have seen firsthand that variability patients going to one hospital and getting a very different quality of care than those in another. And when we think more broadly about that, we need to imagine this environment, this operating room, the genesis of surgery was very much designed about being local, about a moment in time, standing close together, I often talk about the three C's communication, collaboration and co-presence. And that was the thesis behind surgery, which made a lot of sense, you know, many 10s of years ago. But as we think about this, now, the operating room, and the many multiples of millions of operatives around the world are still living in that environment, something that's antiquated and not designed for the future. Today, we still aren't able to connect, collect and activate information, knowledge and an operating room that can truly fundamentally change in delivery of care for patients. So I want you to imagine, imagine a world where operating rooms all around the world were connected, digitized, collaborative and immersive. Where simply by using your phone, your tablet or computer, you could virtually reach and share best practices, learn mentor, coach, and better understand the ethnology of what goes on in an operating room, how people work together, how do we optimize the delivery of care, and introduce a way where we can really codify surgery and reduce that variation for everyone there. To do that, though, we have to build the infrastructure, we have to create the engine or the piping that pulls it all together. And that's what proximity is. Proximity is a vendor neutral cloud based application that connects operating rooms all around the world. It enables you to communicate, share best practices, tag and store information, data of what's going on, and ultimately shift the trajectory of where we're going in surgery. And as someone who is hugely passionate about global health, to me, it's still unacceptable today that 5 billion people around the world still lack access to safe surgery. But even in our own home turf, that variation is no longer acceptable. And if you compound that, with the new devices and techniques and technologies that are emerging in surgery, we need to think more laterally about how we deliver that. And so it was great last year to be at LSI. And talk to you about one of the key applications of proximity or telepresence, dialing into operating rooms sharing best practice and collaborating. And I'll show a quick snippet of a video that hopefully will just contextualize this, for those that are probably looking at this picture thinking What you talking about. But beyond that, I hope at this LSI to give you a future look at where this goes. Because ultimately as a surgeon who spent over 10,000 hours and and or if I was to walk into my colleagues next door, five years ago, when I or eight years ago, when I first started approximate said, I'm going to digitize your operating rooms, I'm going to connect all your devices and systems and people and it's going to be data driven and AI enabled, they probably asked me to speak slower in language they can understand or ask me to leave because it doesn't crystallize into anything meaningful for them in that moment. And so we really needed to find that first key application that was going to immediately create value for doctors. And that was our telepresence, and undoubtedly with COVID. That accelerated and its adoption rapidly. And we have some partners in the audience today that have been huge proponents for that. So hopefully this works.
Video playing 3:59
We're in Australia, Melbourne, Australia doesn't have 69 different countries. So it's such an honor and thank you props me,any person in training would would be happy to have this type of exposure and benefit from this type of programs for a Junior fellow to be able to handle a case like this just speaks to how we can really democratize expertise around the world and help patients around the world.
Nadime Hachach Haram 4:00
My name is Nadine Hachach-Haram, I'm the founder and CEO of proximity. And I'm also reconstructive surgeon by training. And I know we've heard a lot of sessions today about the future of surgery, the future of training, and I hope to really add to that, but perhaps a different lens. So I trained for over 10 years in reconstructive plastic surgery and for for far too long, I saw those challenges that we face in surgery firsthand. The operating room, which is often the hospital's most expensive asset, is analog. It's an digitized, we don't capture knowledge or data in any meaningful way. And it's truly about a moment in time. And there's so many reasons why that creates challenges. But fundamentally, when it comes down to patience, it introduces variability in care. And I have seen firsthand that variability patients going to one hospital and getting a very different quality of care than those in another. And when we think more broadly about that, we need to imagine this environment, this operating room, the genesis of surgery was very much designed about being local, about a moment in time, standing close together, I often talk about the three C's communication, collaboration and co-presence. And that was the thesis behind surgery, which made a lot of sense, you know, many 10s of years ago. But as we think about this, now, the operating room, and the many multiples of millions of operatives around the world are still living in that environment, something that's antiquated and not designed for the future. Today, we still aren't able to connect, collect and activate information, knowledge and an operating room that can truly fundamentally change in delivery of care for patients. So I want you to imagine, imagine a world where operating rooms all around the world were connected, digitized, collaborative and immersive. Where simply by using your phone, your tablet or computer, you could virtually reach and share best practices, learn mentor, coach, and better understand the ethnology of what goes on in an operating room, how people work together, how do we optimize the delivery of care, and introduce a way where we can really codify surgery and reduce that variation for everyone there. To do that, though, we have to build the infrastructure, we have to create the engine or the piping that pulls it all together. And that's what proximity is. Proximity is a vendor neutral cloud based application that connects operating rooms all around the world. It enables you to communicate, share best practices, tag and store information, data of what's going on, and ultimately shift the trajectory of where we're going in surgery. And as someone who is hugely passionate about global health, to me, it's still unacceptable today that 5 billion people around the world still lack access to safe surgery. But even in our own home turf, that variation is no longer acceptable. And if you compound that, with the new devices and techniques and technologies that are emerging in surgery, we need to think more laterally about how we deliver that. And so it was great last year to be at LSI. And talk to you about one of the key applications of proximity or telepresence, dialing into operating rooms sharing best practice and collaborating. And I'll show a quick snippet of a video that hopefully will just contextualize this, for those that are probably looking at this picture thinking What you talking about. But beyond that, I hope at this LSI to give you a future look at where this goes. Because ultimately as a surgeon who spent over 10,000 hours and and or if I was to walk into my colleagues next door, five years ago, when I or eight years ago, when I first started approximate said, I'm going to digitize your operating rooms, I'm going to connect all your devices and systems and people and it's going to be data driven and AI enabled, they probably asked me to speak slower in language they can understand or ask me to leave because it doesn't crystallize into anything meaningful for them in that moment. And so we really needed to find that first key application that was going to immediately create value for doctors. And that was our telepresence, and undoubtedly with COVID. That accelerated and its adoption rapidly. And we have some partners in the audience today that have been huge proponents for that. So hopefully this works.
Video playing 3:59
We're in Australia, Melbourne, Australia doesn't have 69 different countries. So it's such an honor and thank you props me, any person in training would would be happy to have this type of exposure and benefit from this type of programs for a Junior fellow to be able to handle a case like this just speaks to how we can really democratize expertise around the world and help patients around the world.
Nadime Hachach Haram 4:27
So you would have seen from the video what proximately was used to ingest audio, video and data feeds from any device in any system in an operating room. And today we've connected over 17,000 proximate interactions across 500 hospitals around the world and over 50 countries. And because it is software based you can literally use any device that you have. And it enables us to really democratize and scale the access of surgeon. Many metrics which I won't repeat were quoted before around just the sheer volume and the need and the demand. But thinking about that more holistically and more visual imagine truly that Global web of connectivity, those connected operating rooms, those environments that we can learn and crowdsource knowledge from, how do we share best practices across different specialties, new launch products, new procedures that we need to validate or codify in a better way. And truly, what is key is that data is the key, which is going to unlock the future potential. How do we take these analog and and digitize and quite frankly, opaque environments in the operating room to data driven environments, transparent environments, connected environments. And so that is really the past where approximate is heading this data pipeline that's going to hopefully truly shift the trajectory and not be a closed solution, but one that is wanting to collaborate, connect and integrate with partners and point solutions that are out there on the market that want to deliver that. So hopefully, this video will demonstrate some of that in a slightly futuristic way. Imagine a global network of borderless, digitally connected operating rooms, brimming with the world's best surgeons, intelligent operating rooms, unburdened by geography, or time, where every single interaction is recorded, connected, reviewed and stored, to shape and improve best practice, a digital continuum of surgical expertise designed to reduce variation in care. Every touch, sound, piece of technology, every patient outcome, the paradigm of surgery and healthcare is changing. It is being reimagined by the operating system of the operating room. Proxima is a centralized platform designed to scale expertise beyond the four walls of an operating room. This one analog environment is now a digitally connected and data driven operating system designed to improve global health care, creating a platform that brings the best surgeons, AI technologies, application partners into any operating room around the world connected surgical care. And we're really proud to announce that we've already partnered with at least four to five applications out in the market and integrated with a number of OEMs, it's going to really help us scale this pretty rapidly. Oops, going the wrong way. But I want to really highlight an over index on this point that we don't think about surgery just about the or it's very easy to think about that you could do the best operation, and it could all go swimmingly. But the pre op and post op is disconnected. And ultimately, that could still result in a demise or a poor outcome. And so that pre op the preparation, the information, the data needs to be pulled in, as well as the post op. And that's where we're working really hard to deliver a connected surgical care pathway, a workflow system that enables you to connect all those pieces together, which for far too long, and surgery have been siloed. And we're very excited about the partners that we're working with to deliver on this. And hopefully over time, this will continue to unlock value and revenue across the ecosystem for all stakeholders in the operating room. And all stakeholders have surgery, I would love to think it's about the surgeon and the patient. And probably naively when I started surgery, that's what I assume until you really start to understand and recognize the systems and the structures that go around it. And so that's the role proximately trying to play the connector on the aggregator between all these key players. I know we're short of time today. So I want to thank you all for listening. Thank you LSI for inviting me congrats on another great conference and happy to answer any questions in the break time. Thank you.
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